Are you a vacation rental manager looking for new and creative ways to grow your property inventory? If so, you should consider using vacation rental owner postcards! Postcards are a cost-effective way to reach a large number of potential owners in your target market. Keep reading to learn more about how you can use postcards to grow your vacation rental business.
Why use Vacation Rental Owner Postcards?
There are several reasons why you should use vacation rental owner postcards as part of your marketing strategy. First, they are an affordable way to reach a large number of potential customers. Second, vacation rental homeowners do not live in their property full-time which makes them an Absentee Owner but most owner mailing addresses can easily be found for free in property appraiser tax records or by using an affordable tool like BatchLeads. Finally, vacation rental owner postcards allow you to target a very specific audience with your marketing message.
How to Use Vacation Rental Owner Postcards
Now that you know why you should be using vacation rental owner postcards, let’s take a look at how to use them effectively. First, you’ll need to design your postcard. There are multiple ways to design postcards. The quickest and easiest is using the built-in design tool in Postalytics. With Postalytics, you can either design your own postcard using the easy-to-use drag-and-drop editor or upload your own design from a third-party designer. If you design your own postcard, be sure to include a strong headline, attractive visuals, and a clear call-to-action (CTA). We recommend using Fiverr to outsource your Postcard Design. One Fiverr designer we use regularly that does an incredible job is GraphicDawn. Another great option for designing postcards is to use a template from Canva. They also offer a free drag-and-drop design tool along with multiple templates. Their Pro subscription for $14.99/month including up to 5 people is in our Top 5 Business Subscriptions list and highly recommend it. If you’re not the best designer, you can also hire a designer on Fiverr that will build postcards in Canva for you, so you can easily edit them on your own. We recommend PeteDesign for these Canva Postcard Design projects. Make sure to include information about your company, as well as a strong call-to-action.
Sending Your Postcards
Once you’ve targeted your recipients and designed your postcards, it’s time to send them out! With Postalytics, you can choose when you want your postcards to be sent and they’ll take care of the rest. If you want to send individual postcards as you find targeted owner leads, you can use the Postalytics integration in Vacation Reputation to drag and drop an Opportunity into the “Send Postcard” status and it will automatically trigger the postcard to be sent. Plus, with their high-quality printing and mailing services, they ensure that your postcards will look great and arrive on time tracking from order submission to delivery.
Benefits of Using Postalytics
There are many benefits of using Postalytics for vacation rental management marketing. First, their platform makes it easy to stay in touch with prospects, owners, and your guests before, during, and after their stay. You can use Postalytics to send welcome cards, thank-you cards, follow-up cards, and more. Second, their platform helps you save time by automating your direct mail campaign when you couple it with Vacation Reputation. And third, their platform is affordable – you can send postcards starting at just $0.98 each including printing and postage when you sign up for a FREE subscription; no minimums.