How A2P 10DLC Affects Vacation Rental Managers

Vacation Rental Management A2P 10DLC
  1. What is A2P 10DLC and what does it stand for?

A2P 10DLC is a new standard for text messaging that is being adopted by major carriers in the United States. A2P 10DLC stands for “Application to Person” and “10 Digit Long Code.” This new standard will improve the deliverability of text messages, especially for businesses that rely on text marketing or communication with their customers. The A2P 10DLC standard is particularly relevant for businesses in the vacation rental industry, as it will help to ensure that guests receive important information about their stay, such as check-in instructions or alerts about inclement weather. A2P 10DLC is a welcome addition to the text messaging landscape and is sure to benefit businesses and consumers alike.

  1. How will this affect businesses in the future, especially those that rely on text messaging for communication purposes?

This new standard will affect businesses that rely on text messaging for communication purposes, particularly those that use text marketing to reach their customers. A2P 10DLC will require businesses to have a different type of account in order to send A2P text messages, which may impact the way they communicate with their customers. For example, vacation rental guests who receive A2P texts from businesses will now need to opt-in to receive these texts, which could lead to fewer people receiving important information about their stay. In addition, A2P 10DLC will place a limit on the number of A2P texts that can be sent in a day, which could lead to reduced customer engagement for businesses that rely heavily on text marketing. While the full impacts of A2P 10DLC are still unknown, it is clear that this new standard will have a significant impact on businesses that use text messaging for communication purposes.

  1. What alternatives are available for businesses that want to continue using text messaging services but don’t want to be affected by this change?

The change is designed to reduce spam and fraud, but it will also have an impact on businesses that use text messaging for marketing or communication purposes. A2P 10DLC could block texts from being sent to vacation rental guests, for example, unless the sender has a verified business number. As a result, businesses will need to find alternative ways to communicate with their guests. One option is to use an app like WhatsApp or FB Messenger, which offers end-to-end encryption and doesn’t require a verified business number. Another option is to use email instead of text messages. While A2P 10DLC will make it more difficult for businesses to use text messaging, there are still options available for those who want to continue using this form of communication.  The Vacation Reputation platform text messaging platform is already A2P 10DLC compliant and ready when this new rule goes into effect at all major carriers, ensuring no interruption of client’s text marketing and text communication with guests and owners.  Vacation Reputation also has email marketing, Facebook Messenger, Instagram, and WhatsApp all built-in to a unified messaging inbox. 

  1. How can your business prepare for A2P 10DLC and make sure its communications aren’t disrupted?

A2P 10DLC is a new program from the major carriers that requires businesses to be verified in order to send text messages to their customers. This program is designed to protect consumers from spam and ensure that they only receive texts from businesses that they know and trust. With A2P 10DLC, businesses will need to submit an application and provide documentation to prove that they are a legitimate organization. Once approved, businesses will be able to continue sending text messages to their customers without any interruption. For businesses that use text marketing as a way to communicate with vacation rental guests, it is important to make sure that you are prepared for A2P 10DLC.  If using a third-party text messaging provider, you should reach out to them to ensure their tech platform has your best interest in mind and will register your business to be A2P 10DLC compliant.  By ensuring that your business is verified, you can avoid any disruption to your communication with guests and continue to provide them with the information they need in a timely manner.

  1. What do you think of the changes being made to A2P 10DLC and how they could potentially affect businesses?

A2P 10DLC is a set of guidelines for text messaging that is being updated and finalized by the FCC. These changes could potentially affect businesses that use text marketing or text-based communication with their customers. For example, A2P 10DLC will now require businesses to use dedicated short codes or opt-in keywords in order to send marketing messages. This could make it more difficult for businesses to reach their target audiences through text. In addition, A2P 10DLC will also require businesses to provide an opt-out option for customers who do not want to receive texts from a particular business. This could make it more difficult for businesses to keep their customers engaged.

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